WF FMCG Venture ScaleUp is a growth-focused fast-track program for emerging FMCG startups in India to drive brand visibility and retail sales across channels. The program is structured to scale revenue possibilities for startups by ACCELERATING CORPORATE-CUSTOMER ENGAGEMENTS.

Startups will gain access to FMCG brands, channel partners and retail chains in addition to marketing and advertising support. The program will provide the necessary velocity to corporations by tapping into the global startup ecosystem and driving real outcomes with startups.

As one-of-its-kind accelerator for FMCG startups in India, the WF FMCG Venture ScaleUp brings a new Co-Innovation and Go-To-Market framework that aims to achieve near-term business development results for startups and corporates more realistically.

A first-of-its-kind industry-technology accelerator program enabling startups and multiple corporates to come together for fueling industry-focused transformation and achieving measurable results.

Corporate Partners: Connections to leading corporates, channel partners and service providers in consumer goods industry for pilot projects and partnership opportunities.

Traction Metrics: Our growth coaches, domain experts and mentors will work with participating entrepreneurs one-on-one to help achieve tangible growth with a focus on right ‘Traction Metrics’.


Over three months, 6-8 selected high-potential FMCG startups will accelerate their growth with the help of our team of high-class entrepreneurs, investors and partners. By leveraging direct access to key contacts in the industry, the selected startups will achieve accelerated growth that would normally take 18+ months.

Product Validation & Pilot: Participating startups will be able to test their technologies with corporate collaborators. Throughout the program, startups will have ongoing meetings with corporate collaborators and will be able to pilot partnership opportunities.


Most promising FMCG Startups: Proactive outreach, a multi-corporate model, and no equity approach are catalysts to attract high caliber of startups.

Corporate-driven Program: Our program is designed with corporate needs in mind –from crafting strategy and tech themes, to identifying startup selection criteria, to pilot designs for each cohort.

Embedded Pilot Testing: A product validation phase to advance corporate-startup partnerships. Participating corporations can design and test new startup technologies for their business.

Unbiased + Independent Partners: Partnerships with industry organizations to provide support, coaching and resources to participating startups during the program.


• Seed funded startups
• Product in market or ready to launch
• Startups in the following industry sectors:

Startup FMCG Brands

• Consumer Food Products
• Consumer Health and Wellness Brands
• Household Consumer Products
• Food & Beverage Retail
• Sustainable Packaging
• FMCG Retail

FMCG Tech Startups

• Artificial Intelligence
• SaaS
• Big Data
• IoT
• Apps
• Logistics


Venue Partner

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